A study of mass media and media technology as they apply to society. Includes a study of media functions, responsibilities, practices, and influences, as well as a study of media law, ethics, history, development, and potential for the future. The course is designed to increase student awareness of the impact of mass media in shaping society.
Student Learning Objectives
- Trace the historical development of mass media.
- Identify, assess and evaluate the possibilities for unlimited information from the mass media and effect that amount of information has on society.
- Define, analyze and evaluate the techniques of the persuasive aspect of mass media, as well as the effects this persuasive nature has on society.
- Identify, assess and evaluate the ethical responsibilities of media, and the legal framework which governs and influences the media.
- Identify, analyze and evaluate the rapidly changing forms of the media and the influence technology is having on mass media, regionally, nationally, and world wide.